After close to three decades of service history, recent years have blessed us with a period of rapid growth, leading us to become one of the region’s fastest growing businesses and a key player in the UK’s packaging industry.
In fact, since 2019 we’ve grown the team by almost two thirds of its original size, introducing a wealth of new characters and ambitions, that have fundamentally changed who we are and our approach to business.
More on that point, the way the world does business has changed dramatically in the twenty-five plus years since we started trading. Gone are the lengthy paper trails and in their wake is a digital landscape that presents us with a number of exciting opportunities.
So, to capitalise on those opportunities and to better reflect who we have become as a business, we took the decision earlier this year to undergo a significant rebrand, one that better reflects who we are and what we’re here to do.
So, what’s changing?
More than a simple visual change, our rebranding exercise started far from the drawing board and instead, in conversation with staff to uncover their unique thoughts on the past, present and future of the business. Whether people had been at the business for twenty years or twenty weeks, it was crucial for us to understand our collective why and how we could implement that into our new brand DNA.
Typically made up of four key areas, mission, vision, values and purpose, our brand DNA would form the cornerstone for the project and not only allow us to redesign a new visual identity, but make strategic decisions with better clarity in the future too.
As a result of our conversations and fact finds, we redefined our brand DNA as follows…
Purpose:
To protect and increase customer standards so that they can achieve bigger goals with greater confidence.
Mission:
To empower packaging operations with the right products and services.
Vision:
Become the first stop for industry leading advice and a trusted partner for global brands.
Values:
Do the right thing, first time.
Be ready to react and adapt.
Commit to learning and development.
Encourage ambition.
Reshaping Our Look
Once the tenets of our brand DNA were established, the building blocks for our visual identity quickly fell into place, but before we get into the detail of that process, you might be questioning why we had to change the old logo in the first place?
Well, there were several reasons, but chief amongst them were…
- The objectives and focus of the business had changed significantly since the previous branding was established and that needed to be reflected.
- The logo had become dated and though the shield shape was timeless – there were concerns it was too similar to other household name brands.
- We wanted to adopt a mark that was versatile and worked well in the various formats and dimensions the digital world presented.
Logo Breakdown
Ambiguous
The brand mark contains several nods to our services and vision as a company. For instance, despite it looking like a castle tower, consider the centre section, which is supposed to represent packaging with a box. Or even turn the logo upside down, and the portcullis could be perceived as a pallet carrying a load, to reflect our load stability focus.
Retention
The new identity retains characteristics of the previous branding that we have built a reputation for, such as the shield shape.
Flat Design
Adopted en masse in recent years by brands across the world in all types of sectors, flat logos offer versatility that’s an absolute necessity in the digital age, allowing them to maintain their quality across various digital and print formats. That scalability was key, and a particular weak point for our previous logo.
Stand Out
The vibrant orange colour gives us a presence and energy that stands out in our competitive landscape.
Neutral/Timeless
Our new neutral typeface offers a timeless look that is easy to read and will always look sharp.
What To Expect Next?
As we step boldly into this new chapter, the rebrand signals much more than a refreshed look—it’s a commitment to a future of growth, innovation, and excellence. Over the coming months, you’ll begin to see our new identity rolled out across all our touchpoints, from our website and social media platforms to brochures and internal documents.
But this isn’t just about what you’ll see; it’s about what you’ll experience. With our redefined mission and values guiding every decision, we’re committed to delivering even greater value to our customers and partners. So, expect continued excellence in our services, enhanced digital resources, and innovative packaging solutions that will empower you to achieve your goals with confidence.
We want to thank everyone who has been part of our journey so far—our dedicated team, loyal customers, and trusted partners. Your support has been instrumental in shaping who we are today, and we’re excited to take these next steps together.
Welcome to the new Castle Industrial.
Call 01524 734040 
Email sales@castleindustrial.com 
We're here Monday to Friday 7am - 5pm