The right packaging is essential for manufacturers in the safe transition of goods in their journey to the end user. Nothing new there, of course. Whether you are distributing directly to clients or to a distributor, having the consignment arrive in the same state as it left your plant or warehouse is a commercial necessity for a number of reasons;
Protecting your brand
How many times have you received a parcel from a courier where the packaging is either torn, squashed or damaged in some way? Worse still the goods inside have not survived the journey in one piece. Imagine then, the impact it has on your customers if they receive a drop from your manufacturing company that is not in perfect condition and unfit for sale? Your customer has not had a positive experience; therefore, it is not only the goods that are damaged, but so is your brand reputation.
Every day thousands of packages begin their costly journeys back for replacement or repackaging, or even written off as bad stock. Reverse supply chain processes must be robust enough to cope with customer service demands, otherwise it could result in lost orders in the future. Investing in the appropriate packaging solution in the first instance will have a positive impact on bottom line profits to mitigate the losses caused by the return or writing off of sub-standard goods.
But it’s not just the safe, seamless arrival of goods that has a positive effect on your brand. If there is a chance to print on your packaging, then take it! At Castle, we offer branded labelling and tape, branded shipping cartons (both inside and outside) and other Point of Sale material to ensure you are showcasing your corporate identity at every possible opportunity.
With our merchandising solutions you can transit confidently from the point of manufacture to the final destination using our logistically sound materials like edge guards, bulk boxes, pallet wrap, labelling and product branding.
Ask one of our packaging consultants today how you can protect your brand and your margins.